Launch in Malmö

Freska, a socially responsible cleaning company, has just launched its services in Malmö city. Freska has previously operated in other parts of Sweden for several years and brings with it a unique approach to cleaning that emphasizes social responsibility, detail-oriented cleaning and convenience for customers.

Freska uses a well-developed mobile app that makes it easier for customers to schedule, pay for, and manage their home cleaning services. Customers can choose from a range of cleaning options, including regular cleanings, office cleaning and deep cleaning etc. Customers can also indicate their cleaning preferences and request additional services, such as interior cleaning of refrigerators.

But what really sets Freska apart is the commitment to social responsibility. The company only hires professional and well-trained cleaners, who receive a collective agreement salary and fair conditions. Freska also carries all the necessary equipment and environmentally friendly cleaning materials to minimize environmental impact.

“We think that home cleaning should be a problem-free experience for our customers and we are incredibly grateful to the customers who from the start trusted us to be welcomed into their homes,” says Alexander Wallin, responsible for the expansion to Malmö. “For me, the most important thing is to work in a socially responsible way and hope that this will have a positive impact on the whole industry in the region. Freska spent a lot of time finding the right place and hiring our first local staff and we are so happy to finally have step into Malmö’s market.” One of Freska’s cornerstones is People First, and it is something that permeates the entire organization. “We pay our cleaners collective bargaining wages, offer vacations and bonuses, and use environmentally friendly products that do not have a negative impact on the health of our staff. We want to have a positive impact on the world , one cleaning at a time.” concludes Alexander.

Freska’s launch has been met with enthusiasm, appreciating the company’s focus on social responsibility and its use of app technology to streamline the home cleaning process. Customers can easily book and manage their cleaning services using the Freska app and can be sure that they are supporting a company that cares about its employees, its customers and the environment.

As Freska continues to expand its services in Sweden, the company hopes to positively impact the home cleaning industry by setting an example for other companies to follow. By combining social responsibility with innovative technology, Freska leads the way forward to create a better and more sustainable future for home cleaning.